Creative Portfolio / 2026Barcelona-based · Open to travel
Simla
Koray.
Where marketing expertise meets creative storytelling.
Fashion / Beauty / Lifestyle
59K Instagram · ~19K TikTok · YouTube soon
59K Instagram · ~19K TikTok · YouTube soon
I'm Simla, a multilingual, Barcelona-based lifestyle creator bringing together marketing expertise, creative storytelling, and authentic influence.
Professionally, I've spent 11 years in performance marketing in the gaming industry. Separately, I began creating content just 18 months ago and organically built a community of approximately 59K on Instagram and 19K on TikTok.
I'm selective about the brands and products I recommend. That honesty is the foundation of the relationship I've built with my audience. I love making useful, inventive content that people want to save, share and come back to. My marketing background means I test hooks, read audience signals and use performance data to make the next creative stronger.
I create across Turkish, English and Spanish. And with my community asking for more long-form stories, YouTube vlogs are next.
Fashion, beauty and everyday discoveries — told through a distinctive, useful and personal lens. Tap a phone to watch the original content.
Selected work highlights distinct strengths: views, saves, shares and follower growth. All eight phone screens feature original Reel footage. Hover to preview on desktop; tap to open the original post. Instagram (IG) and TikTok (TT) metrics are labelled separately. TikTok Insights snapshots updated October 28, 2026. *L'Oréal was paid-supported on both platforms: around 5.56M of Instagram views came from brand media; TikTok does not provide an organic/paid split. ¹Compared with the average views of the 16 Reels Trendyolmilla shared in the previous 15 days; not a platform-wide benchmark. Lifetime snapshots as of October 29, 2026.
Median organic Reel views, Jan–Sep 2026¹
Median Reel views compared with Jan–Sep 2025¹
Median TikTok video views
Returning TikTok viewers
Instagram post saves and shares combined, 2026 through October 29²
Median Reel views nearly doubled year over year across the same nine-month window. A more useful indication of everyday content strength than a single viral hit.
2025 · 36.6K median views2026 · 72.9K median viewsFrom fashion guides to useful recommendations, the work is designed to travel beyond the original post. One organic digital-camera guide received over 53K saves and 25K shares. Men’s styling is one of my strongest-performing content categories: two featured Reels earned 22.1K and 7.2K saves respectively.
¹ Jan–Sep Reel publishing cohorts, lifetime views as exported, not same-period view counts. ² Saves and shares across all 208 Instagram posts exported for 2026, including paid-supported posts.
59K Instagram followers · ~19K TikTok followers
Women in the Instagram community. A predominantly 25–44 audience, with strong interest in fashion, beauty and lifestyle recommendations.
Top countries
Türkiye 85.1% · Germany 2.6% · Azerbaijan 1.5% · Spain 1.5%
Top cities
Istanbul 31.5% · Ankara 6.7% · Izmir 6.3%
Source: Instagram Audience Insights, October 2026. Age distribution is approximate based on Insights chart.
Barcelona days, travel discoveries and the everyday details that make the stories personal.
Barcelona-based, open to travel. Creating across Turkish, English and Spanish.
Instagram @simlakoray · TikTok @simlakoray · YouTube @SimlaKoray